Category Archives: Social Media

Social Media Teams And Best Practices

The Social Media Industry has revolutionized the way traditional organizations operate and as a result an increasing number of companies are developing specialized social media teams to capitalize on this new marketing/branding opportunity. A recent study by Ragan investigated the way businesses structure social media teams and the nature of the individuals in the team.

Social Media Teams

The last 2-3 years has seen a massive boom in the employment of social media specialists in traditional product and service oriented companies. Statistics show that up to 27% of companies have dedicated social media teams while 65% prefer to pile these duties onto existing employees. Outsourcing remains a less popular option with only 3% of choosing this option. How do you grow your influence on TikTok? The use of the best resource is made and increase in the sale is possible. The selection of the right tips can be there to have the benefits on the social platform. The growth of the business is possible with the selected tips for great results in the influencing. 

Team Size

Out of the companies researched, 42% of organization have at least 1 individual working on social media and 40% have 2-3 individuals. This trend is expected to increase in the following years with 22% of companies planning to hire a larger number of people for social media marketing activities.

Recruiting Team Members

When recruiting potential social media team members two qualities stand out as being essential pre-requisites for the job being previous experience (25%) and writing skills. On average it is recommended that each team members should have at least 3-5 years of social media experience to be considered for your team. In terms of education, a degree in Public Relations (76%) or Communication (77%) is also preferred.

Not Fully Satisfied

This study is indicative of the fact that most companies are not fully satisfied with the way current social media campaigns are being run in their organizations. 69% of survey respondents were somewhat satisfied and not satisfied at all with their social media teams performance.

Social Media Success

For any social media campaign to be fully successful it is vital that each of the various components in an organization (marketing, PR etc.) work together in the development of campaigns. In most companies this does not happen. According to respondents, social media campaigns are primarily run by individual departments including marketing, public relations, and corporate communication departments without any collaborative approach. The success of social media campaigns is also been restricted by numerous hurdles including a lack of time, manpower, resources and finances.

Common Metrics Measured

The study also examined the indicators used to measure the effectiveness of social media campaigns in various companies. 86% of employees reported using basic metrics like # of followers and like to measure effectiveness. Other popular metrics included web traffic (74%) and brand sentiment (58%).

Goals of Social Media Campaigns

With the primary goals of social media campaigns being to grow brand awareness (87%), increase web traffic (62%) and improving reputation (61%) it is critical that companies adopt an integrated approach and provide the necessary resource for social media teams to successfully execute on campaigns.

Two Quick Social Media Marketing Tips For The New Year

Welcome to 2012! Let’s start the year off with a couple of Social Media stats and predictions for 2012 as they relate to your Baton Rouge business and show how you can use the information to gain more customers in this new year.

The guys at Awareness, Inc. conducted a survey last year that reached more than 320 marketers from a range of industries and levels of marketing experience about Social Media and its challenges in 2012.

In this article we will highlight the points we feel are most important, and we will offer our own commentary so you can understand the relevance of how this information might also pertain to your company. As always, you can expect quick tips and action items from us to make your social media marketing more effective. Enjoy! One of the best ways to have marketing is Voy Media. The generation of the leads is great to have the benefits. The hiring of the services is beneficial for increasing the sales of the brand. The generated leads are converted into real customers for the benefits of the business people. 

Survey Respondent Background Info

65% were Executive, Senior Management, or Marketing Support; 63% were Dabblers or Experienced with Social Marketing; respondents were in various industries and levels of Social Media engagement. See the original report for more details.

High Level Takeaways

Over 70% of those companies surveyed are looking to increase their presence across social marketing platforms.

Aren’t we all, right? This was a pretty vague response choice in our opinion. It’s like saying “I want higher revenues in 2012.” No Kidding.

Anyhow, many companies are looking to increase their presence, but, as the report states later, a major challenge many of these companies are facing is insufficient Social Media budgets. Social Media MUST be a line item on your budget. At the very least, it should be identified as a bucket to devote time resources. If you don’t have an adequate amount of time to devote to it, you must begin to budget real dollars for it.

Take a serious look at your marketing budget. Can you measure the ROI from your current marketing channels? If so, which one is performing poorest? Begin moving the budget from that channel toward Social Media marketing. Makes sense, right? I’m not asking you to spend more money. I’m asking you to spend your money wisely.

Another step you can take to increase your company’s presence on Social Media channels is to pick 2 sites and focus on those 2 only. Facebook and twitter are best for B2C companies (retailers and restaurants). LinkedIn and your company blog are best for B2B companies. For the first quarter of this year, write out a plan of action for posting to these sites, and STICK TO IT.

59% of Respondents wanted to Increase the Frequency of Content Publishing

Should we all increase the frequency of our content publishing? Maybe. It depends.

We at Bacon Social Media don’t publish content often enough. We know this. How often are you publishing? By focusing on just two Social Media sites (as mentioned above), you can tailor your content to your audience much easier than trying to deal with many different outlets.

Content Action Plans and Calendars help to structure your writing and postings help keep you on track with the messages you are sending to your readers. Use the calendar.

Most companies struggle with content creation. I hear this a lot, “I just don’t know what to write about, so I don’t.” You know your business better than anyone. With our new clients we focus on content with which they are highly familiar, the questions their clients ask the most. We ask them to pretend to write an email (or pull from past emails) to a client answering a question about their products, services, company, staff, etc. Take your top 3 frequently asked questions and write your fake emails. Ta daaah! You just created 3 blog posts or 6 (if you can logically divide them up) facebook posts or 6 LinkedIn status updates. See the benefit?

What Are The Benefits Of Social Networks

I advise executives, brands, non-profits, academics, and artists on how to leverage social media and social networks to add value. I believe the social web is a tool for building genuine relationships and communities on and off the web.

Facebook Application, LinkedIn, Social Networks Posted on September 28, 2007, by Yianni Garcia on Facebook Two social media networking giants will take a major step forward on Friday, September 28th. Professional social network LinkedIn will add photo capabilities to the profile page. Photographers, get ready for a million professional headshots request. While

Facebook gets ready to launch its first IM client, Friendvox. Can’t wait! There is fierce competition between the top social networks to see who will provide the most attractive platform and eventually steal the greatest majority of people. I think

Facebook is the main player so far although there are a few things I would like to see on Facebook. Mainly, I will like I way to organize my friends into groups and give specific access to each group. For example, I will like to drag and drop all of my professional contacts into my “FB Rolodex” and give them limited access to my pictures. This way I can access them without having to scan through my 500+ friends and I can keep my drunken college pictures private. The IM client will keep me happy for now. I hear Twitter is coming ours with video capabilities. What is that all about? Hit me up with a comment if you have any interesting news about new developments with major social networks. I’d like to hear about people’s reactions to the Facebook IM client as well.

Social Web, Web 2.0 in Politics Posted on August 13, 2007, by Yianni Garcia in Social Networks What do Hillary Clinton, Barack Obama, and John Edwards have in common? It’s not their stance on Iraq I’ll tell you that much. Actually, they’ve managed to engage millions of voters and raise tons of revenue using the social web. Hillary has her very own Hillary TV, a weekly segment where she answers questions posted on her blog and gives a video collection of her latest achievements. She has also cleverly used other popular websites such as YouTube and if you are interested Buy Real YouTube Subscribers like her to post her “Clinton Soprano” parody that advertises her campaign song contest.

Obama even has his own social web network—My.barackobama.com. They should have gone with Obamaspace.com if you ask me. Members can create profiles, meet other supporters, join groups, and events and, of course, help in campaign fundraising. According to TIME magazine, more than $10 million of Obama’s whopping $31 million second-quarter contributions were made online. However, the prize for “Best Social Web Ideas” goes to John Edwards.

Two of Edwards’ top advisors posted a “How-to” video on YouTube for making John’s favorite Pecan Pie, courtesy of “Mama” Edwards. In return for the dish, the Edwards campaign asked for a minimum donation of $6.10 to share the recipe. The video brought in nearly $300,000 in one week! As you can see, these select presidential candidates have recognized an untapped resource for connecting to voters and raising funds. Having a profile on MySpace just doesn’t cut it these days.

Why You Should Start Using Facebook Ads

The online world is the coolest place today to earn money. If you are preparing to start an internet business, then you first want to know that although the online world will potentially generate a lot of money for you, it doesn’t mean you will be able to become successful overnight. You still need to work hard even when it is an online small business.

And, if you need to become successful with your new online small business, you need to advertise it online. You have to not forget that for those who have a new web page, no one is aware of it and if someone knows it exist, he or maybe she wouldn’t care. You have to advertise your products by marketing your web site. It’s how it works inside the internet.

It is also vital that you remember that marketing on the internet is different through marketing in actuality. In fact, even the many experienced marketers in actuality have hard time marketing inside the internet. It is a new kind of marketing and it will need different strategies to generate things sell.

You’ll find free ways to advertise in the world-wide-web. However, these free ways can be a pain. Unless you are a really good writer, it is usually very hard to help catch people’s attention inside the internet. If you are simply just a beginner on this planet of internet advertising and marketing, then you may wish to try out Fb. Here, marketing is easy, effective, and can be quite cheap. In the beginning, the duration of the advertisement at the social media should be small. A business person can buy instagram views to increase the attraction of the customers at the platform. The availability of massive views is converted into the real customers of the firm. It will improve the experience of the business people. 

Facebook is actually a social networking website where each and every member will build their own network of close friends. Here, people are able to communicate and have plenty of fun with all the applications available. With over 62 million active subscribers nonetheless continuing to expand, you will obviously make sure Facebook is definitely the place to market your products.

You don’t ought to worry about site visitors as with the number of people logging inside and out everyday, you know that you’ve got your clients below. All you need to do is get them aimed at your site.

After becoming an associate at Facebook and building your own network of friends plus after completing your own profile, the next step is usually to start using Facebook Ads to advertise your products.

Facebook Ads is actually a pay-per-click advertising tool provided by Facebook to its members which is used within your Facebook website. The best thing about Facebook Advertisements is that it will allow you to decide your target clients as outlined by interests, age, gender along with general information. You will additionally be the someone to decide the daily afford the advertising.

That way, you will have the capacity to try out your own advertising without investing a lot of money. If you are simply just beginning to publicise, don’t expect to have results right aside. It’s all any matter of experimentation. Besides, nobody’s perfect. You have to uncover what your audience wants in an marketing or what will get their attention. Using Facebook Ads, you will be able to do this particular.

So, if you are simply just starting out with websites and you need to promote your products, services and your web site in the world-wide-web, you might need to try marketing inside Facebook Ads. Here, marketing is much more fun, cheaper plus very effective.

At The Point of Mobility – Social Media Management Texas

If the average internet user had 5 social media accounts back in 2014, imagine what that number looks like today. Imagine how much daily time that is per person, per social media platform, per social media channel. That number was estimated at 100 minutes per day in 2014, it was 125 in 2016 and today it’s closer to 140 minutes per day, which is 2 hours and 20 minutes per day. Buy Facebook Photo Likes along with the comments to improve the popularity of the page. The costing for the likes and followers will meet with the requirements. The availability of the correct information is necessary to have the desired results with spending of less cost at the social media platform. The views on the photos is increased with the purchasing of the likes. 

With 2 Billion + social networking users in 2016, that is an estimated 37% of the social networking market. What is more amazing about these numbers, most everyone engaging on social media is doing so 60% of the time at the point of mobility, or using a Smart Phone.

It is no longer enough to build a brick and mortar location with hopes if you build it – they will come, to hand someone a business card with hopes they keep it, remember you later and call you back when the need comes up or to pay $5,000 for postcards with an expected 2% return on a direct mail campaign

One thing is certain, MARKETING has changed and will continue to evolve as business owners start to understand the balance between old school and new school. That is why every business should be looking to engage potential customers at the point of “mobility”.

Engaging customers where they spend their time is not a bad strategy, matter of fact, it’s a time tested strategy that has generated $70 Billion dollars in television advertising revenues in the US alone in 2016. Is Television going away, definitely not, especially with all the new technologies that enable the television experience to be more customized and on demand. Mobility is simply adding another option for social entertainment goers. Mobility is the Smart Phone! At the point of the smart phone being in someone’s back pocket, I’d say you can access the consumer directly most anytime of the day within a 24 hour period. That creates more opportunity for business owners needing to capture the consumer’s attention, to educate them on products and services, to convert them into customers and even better, to convert them into repeat customers who are loyal and ultimately become raving fans or brand ambassadors. Who doesn’t want to create social media influence through mobility?

Touching Joe or Jane Consumer at the point of mobility takes time, and we all know time = money. To be relevant, to spread your message, to socially engage and jump into the conversation will require time and money. To share your intentions, to demonstrate your passions, to showcase your level of artisan skills, to create social connections that are memorable and most importantly, social connections that are authentic and ones that Joe or Jane Consumer can trust. It takes time to design a social media campaign, a strategy and implement it across digital marketing spaces.

A well rounded, smart and successful digital marketing agenda will include offline and online targets, with goals focused on real world conversions and social media engagements, complimented by each other and with a synergy that starts at The Point of Mobility.