Advertising on Adwords allows you to reach out to more people than you can imagine. As you know, millions of people are using the Google search engine along with 谷歌SEO in order to promote their site or content. Google allows you to reach these people through their advertising program called Adwords.
Advertising on Adwords is simpler than you think. Follow these five easy steps to succeed in Adwords:
The first step is to understand what your market needs. Then, figure out how your product or service can meet this need. Create an image of your ideal prospect and focus all your efforts on getting your ideal prospect to buy your product.
The second step is to brainstorm the words that your ideal prospect is going to type into Google when they’re searching for your product. These are your keywords. The right keywords will determine the success or failure of your Google Adwords campaign.
The right keywords will not just bring you more traffic to your website; it will also help you convert your online visitors to paying customers. This is what you call conversion. This is the goal of your Google Adwords campaign.
So how do you choose the right keywords? The best keywords are those that are specific and targeted to your product or service. The more specific your keywords are, the better the conversions will be. Let me give you an example. Let’s say you sell ladies’ shoes and your business is in Tampa. If you choose a general keyword, such as “shoes,” you’ll get all sorts of people interested in shoes. The problem is they might be searching for different kinds of shoes and they might not live in Tampa. Now, if you use more specific keywords, such as “women shoes Tampa,” you’ll get more people interested in buying women’s shoes and who are in the area. These people are more likely to visit your store and buy your shoes.
Aside from being specific, you must also choose keywords that a lot of people type into Google. To find out the numbers of people who are using a keyword, use the Google keyword tool. Go to https://adwords.google.com/select/KeywordToolExternal to access the Google keyword tool.
What’s cool about the Google keyword tool is it’s free. You can find out how many people typed in your keyword. You can also know the advertiser competition you have for that keyword. The more competition you have, the more expensive your bid for the keyword will be. After you have chosen your keywords, then it is time to set up your Adwords campaign.
The third step is to create your Google Adwords account. To do this, go to Adwords.google.com. You will see two options, basic and standard. If you want a real simple campaign using one to five keywords, you can choose basic. If you have several groups of keywords, then choose the standard campaign. The standard campaign will give you more options and flexibility when you advertise.
Don’t forget to set your geographical location. This will help you target people within a specific area. For example, if you plan to only reach people from Baltimore, then set your location to Baltimore. This prevents you from paying for traffic outside Baltimore.
Aside from the location, you can also limit your Adwords budget. Google allows you to set a daily budget or a maximum cost per click. Make sure that you set a daily budget that you are comfortable with.
The fourth step is to write your ad. The challenging part of this step is that you have to say what you need to say in three short lines. These lines include the headline and two lines of text. You must include a display URL, which the user will see, and the destination URL which is where you take the customers when they click your ad.
After you have launched your campaign, then you’re ready for the fifth step, monitor your ROI or return on investments. Google provides you with a conversion tracker to help you with monitoring. This tracker allows you to know which keywords convert well and which don’t. Remove the keywords that don’t give you enough conversions. Then go back to step one and do the steps all over again.
Advertising on Adwords is easier than you think. With these five simple steps, you’ll reach more people and increase your sales.